Local councillor Sidney Fiddler persuades the Mayor to help improve the image of their rundown seaside town by holding a beauty contest. But formidable Councillor Prodworthy, head of the local women's liberation movement, has other ideas. It's open warfare as the women's lib attempt to sabotage the contest.

• The Rank Organisation
• Sid James
• Barbara Windsor
• Joan Sims
• Kenneth Connor
• Bernard Bresslaw
• June Whitfield
• Peter Butterworth
• Jack Douglas